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Privacy policy

This privacy policy contains information on the data we collect from you, how we use that data and our legal basis for doing so. It also covers what rights and choices you have regarding your data and how we may share that data with third parties. This policy applies to all data obtained through your use of the ALIGN website including any (future) subdomains.

Who we are

ALIGN is a guidance tool on living wages and living income. Decent wages and income are an essential part of a sustainable and fair world economy. They are recognised in international agreements and commitments, such as the UN Guiding Principles on Business and Human Rights. In this context, the concept of living wages and income (LW/LI), designed to ensure a decent standard of living, is becoming increasingly important and is gaining momentum.

Fairfood, Hivos, Rainforest Alliance and GIZ have joined forces to develop a tool that helps agri-food companies prioritise and reduce complexity around the issue of LW/LI, and directs them into action.

External links

ALIGN is not responsible for the use or contents of websites to which we link or any providers that are in any way linked to our website.

The data we collect

We collect data in order to provide you with the best possible experience on our website. Depending on your use of ALIGN, that data may include:

  • Usage data: when you visit the ALIGN website, we will receive data on the parts of our site you visit, the website from which you visited us, the date and duration of your visit, your anonymised IP address, information on your device (type, operating system, language, country, and web browser type amongst others), and more. We process this usage data in Google Analytics for statistical purposes, to improve our website, and to recognise and stop any misuse.
  • Cookies: when you use our website, we may collect information such as IP address, type of browser, domain names, time of access and the pages that you visit the content you view. We use cookies (a small amount of data generated by a website and saved by your web browser) for record-keeping purposes and to enhance functionality on our website. You can deactivate or restrict the transmission of cookies by changing the settings of your web browser. Furthermore, cookies that are already stored may be deleted at any time.
  • Google Analytics: we collect information through Google Analytics. Visitors can opt-out of Google Analytics using the Ads Settings and by using the Google Analytics Opt-out Browser Add-on.
  • Contacting us: when you contact us, that may be by email or by filing out a form on our website, us when you subscribe to our updates, we may collect your name, email address, message and any other data you may leave in your inquiry. This data will solely be used in connection with that specific inquiry or for that specific newsletter.

How we use and share the data

We collect and receive data for the following purposes:

  • Provide services and enforce any applicable terms of service: we use the data collected and received through our website to provide you with the services you use or request, and as needed in order to enter into or perform terms of service.
  • Provide additional information: this may include updates, new website features and invitations to events. You will have the possibility to unsubscribe any time you receive this type of update from us.
  • Improve our services: we also use the data to provide content you are likely to find relevant. Data collected will allow us to adjust and improve our website to your wishes and needs and to be able to prepare anonymised statistics about the use of our websites.
  • Provide effective advertising: you may receive advertising on third-party websites and apps. We use the data we collect and receive to advertise and make the advertising we provide more effective.

We may share certain information we collect or receive through our website with third parties to provide products and services you have requested. This will only be the case when we have your consent, or as it is described in this privacy policy.

Access your data

At all times, you have the right to be informed about the data that is being processed by ALIGN. You have a right to rectification and or correction, to erasure and restriction of processing. You also have the right to ask from us a structured, common and machine-readable format of the data you provided to us. We can only identify you via your email address and we can only adhere to your request and provide information if we have personalised data about you because in the past you made contact with us directly and/or you using our website. We cannot provide, rectify or delete any data that we store on behalf of our users or customers. To exercise any of the rights mentioned in this privacy policy or if you have any questions or comments relating to the use of data you may contact us at: Be noted that you have the right to lodge a complaint with the data protection authority in your jurisdiction.

Please be noted that ALIGN does not store personal data for longer than necessary for the purpose for which it was provided or that is required by law. We also collect and maintain aggregated, anonymised or pseudonymised information which we may retain indefinitely to protect the safety and security of our website, improve our services or comply with legal obligations.

Commitment to security

We took technical and organisational measures to make sure your data is protected against loss or unlawful processing. For example, everyone who has access to your data, is contractually bound to the secrecy thereof. Also we, or our data processor(s), use servers that have been placed in a controlled, secure environment, protected against unauthorised access.

Changes in our privacy policy

This privacy policy can be updated. If this happens, we will let you know either by notifying you on the website or by sending you an email.

Contact us

Should you still have any questions, feel free to get in touch: